Ontario’s clean electricity system is one of the province’s biggest climate advantages. As residents make climate conscious choices and industries invest in low carbon innovation, access to a reliable, flexible and cleaner grid is critical to growing the green economy and reaching net zero goals.
I was part of the team that brought this campaign to life for the Association of Power Producers of Ontario. Working from the campaign strategy, we developed a brand that felt energetic and optimistic while clearly communicating the stakes and importance of Ontario’s electricity system.
My main responsibility was Webflow development. I built an interactive, informative site that explains why Ontario’s grid is a competitive advantage, how it supports economic growth and climate action, and what Ontarians can do to support this direction. Clear storytelling, strong visuals and focused calls to action were central.
I also supported the development of paid advertising assets, adapting the campaign look and key messages into digital creatives designed to drive awareness, engagement and traffic back to the site.
Supported OSSTF in launching a powerful public campaign by developing a fast, interactive Webflow site and paid ads that highlight inequities of hybrid learning and drive public action.
Designed a modern Webflow site and refreshed marketing assets, from newsletters to social and OOH bus shelters, to tell a clear, community focused mining story.
