Ontario’s clean electricity system is one of the province’s biggest climate advantages. As residents make climate conscious choices and industries invest in low carbon innovation, access to a reliable, flexible and cleaner grid is critical to growing the green economy and reaching net zero goals.
I was part of the team that brought this campaign to life for the Association of Power Producers of Ontario. Working from the campaign strategy, we developed a brand that felt energetic and optimistic while clearly communicating the stakes and importance of Ontario’s electricity system.
My main responsibility was Webflow development. I built an interactive, informative site that explains why Ontario’s grid is a competitive advantage, how it supports economic growth and climate action, and what Ontarians can do to support this direction. Clear storytelling, strong visuals and focused calls to action were central.
I also supported the development of paid advertising assets, adapting the campaign look and key messages into digital creatives designed to drive awareness, engagement and traffic back to the site.
Translated a purpose-driven coaching mission into a personal brand and Webflow site that showcases Ray's story, offerings, and future programs in a cohesive, modern way.
Migrated Kindred Works and Heartwood Trust to Webflow, building a shared component library and CMS that makes complex multi-phase housing projects easy to manage across both sites.
