Felix Health is a venture-backed Canadian digital health company that raised a CAD $10M Series A round to expand access to online prescriptions and treatment for everyday health needs. From 2020 to 2023, I worked with Felix’s marketing and growth teams to evolve their web presence as the company scaled.
I led the migration of their marketing site to Webflow, implementing the Client-First framework and a robust design system so the team could ship new pages and experiments quickly without sacrificing consistency. This included setting up reusable layouts, typography and colour tokens, and a clear component structure that made ongoing iteration easy for both designers and marketers.
In 2022, I helped translate Felix’s refreshed brand into a flexible Webflow design system, updating core templates and patterns to reflect the new visual identity. Alongside the main site, I also designed and developed high-converting paid landing pages to support performance marketing.
The result was a fast, maintainable, and brand-consistent web platform that could keep pace with a rapidly growing, Series A–backed health tech company.
Helped brand and launch an advocacy campaign website and social ads that educate Canadians on grain farmers’ challenges and drive meaningful government focused action.
Translated a purpose-driven coaching mission into a personal brand and Webflow site that showcases Ray's story, offerings, and future programs in a cohesive, modern way.
