Felix Health is a venture-backed Canadian digital health company that raised a CAD $10M Series A round to expand access to online prescriptions and treatment for everyday health needs. From 2020 to 2023, I worked with Felix’s marketing and growth teams to evolve their web presence as the company scaled.
I led the migration of their marketing site to Webflow, implementing the Client-First framework and a robust design system so the team could ship new pages and experiments quickly without sacrificing consistency. This included setting up reusable layouts, typography and colour tokens, and a clear component structure that made ongoing iteration easy for both designers and marketers.
In 2022, I helped translate Felix’s refreshed brand into a flexible Webflow design system, updating core templates and patterns to reflect the new visual identity. Alongside the main site, I also designed and developed high-converting paid landing pages to support performance marketing.
The result was a fast, maintainable, and brand-consistent web platform that could keep pace with a rapidly growing, Series A–backed health tech company.
Rebranded a long-standing recruiting firm with a modern visual identity and clear voice that helps them stand out in today’s talent market.
Helped Ritual’s new marketing team migrate to Webflow and build a robust component system that tightly connects the marketing site to the app experience and powers high-performing campaign pages.
