Ray Sefah is a coach and mentor who shifted from careers in football and the motor industry to his true calling: helping people realise their potential, discover their purpose, and improve their overall well-being.
My role was to understand Ray beyond a standard “life coach” label and build a brand that felt unmistakably him. We started by unpacking his story, values, and mission—his drive to be the kind of support he wished he had growing up, and to empower others with practical wisdom, compassion, and empathy.
From this foundation, I crafted a visual identity centred around a custom illustrated portrait logo that captures his presence and personality. We modernised his brand assets—colour, typography, and layouts—so his message feels both grounded and contemporary.
I then designed and built a Webflow site that functions as his digital home base: a place to share his story, outline his coaching services, and easily launch new offerings such as programs, ebooks, and future initiatives. The result is a brand and platform that support Ray’s long-term mission while staying flexible as his work continues to evolve.
Provided strategy, identity, and a Webflow lead-gen site—for a child-focused ABA therapy practice built to support families through a challenging phase with warmth and clarity.
Helped brand and launch an advocacy campaign website and social ads that educate Canadians on grain farmers’ challenges and drive meaningful government focused action.
