Grain for Good is a public affairs campaign calling on the federal government to support Canadian grain farmers so they can continue to produce affordable, high quality food at home despite rising costs and global trade uncertainty. The core message is simple: when grain farmers grow, Canada grows.
I worked as part of the core creative team on branding and digital execution. This included contributing to the campaign identity and logo, then designing and building an engaging website that clearly explains the issue, highlights what is at stake for food security and sovereignty, and encourages visitors to take action.
The site was structured to balance education with advocacy, making complex trade and cost issues understandable for everyday Canadians while guiding them toward clear next steps.
To extend the campaign beyond the website, I also designed paid advertising for Facebook and Instagram, adapting the visual system and key messages into scroll stopping creatives aimed at driving traffic and participation. Together, the brand, site, and social ads worked as a unified platform to support Grain for Good’s advocacy objectives.
