LOOP is a mission-driven car insurance company built to challenge an industry that hasn’t always treated everyone fairly. Rooted in fairness, transparency, and community impact, LOOP speaks directly to people who’ve historically been on the wrong side of the system.
I joined LOOP full-time as a Webflow designer and developer to support their paid marketing and communication efforts during a pivotal phase of growth. As part of their major rebrand, I was responsible for translating the new identity—a young, bold, community-first brand—into a fully implemented Webflow experience.
I architected and built the entire marketing site in Webflow, creating a flexible component system that could support campaigns, content, and ongoing experiments. The rebrand launch required a clean, low-risk transition: we successfully switched over to the new site without losing traffic, preserving organic performance and trust signals.
Post-launch, the improved site experience allowed the growth team to confidently increase ad spend. With clearer messaging, better landing page structure, and tighter tracking, we saw stronger CPC and conversion performance, turning LOOP’s values-led story into measurable marketing outcomes.
Helped Ritual’s new marketing team migrate to Webflow and build a robust component system that tightly connects the marketing site to the app experience and powers high-performing campaign pages.
Co-created the brand from the ground up—name, identity, and Webflow site—for a growing Montessori and elementary school, building systems for waitlists, camps, and community-driven growth.
