LOOP is a mission-driven car insurance company built to challenge an industry that hasn’t always treated everyone fairly. Rooted in fairness, transparency, and community impact, LOOP speaks directly to people who’ve historically been on the wrong side of the system.
I joined LOOP full-time as a Webflow designer and developer to support their paid marketing and communication efforts during a pivotal phase of growth. As part of their major rebrand, I was responsible for translating the new identity—a young, bold, community-first brand—into a fully implemented Webflow experience.
I architected and built the entire marketing site in Webflow, creating a flexible component system that could support campaigns, content, and ongoing experiments. The rebrand launch required a clean, low-risk transition: we successfully switched over to the new site without losing traffic, preserving organic performance and trust signals.
Post-launch, the improved site experience allowed the growth team to confidently increase ad spend. With clearer messaging, better landing page structure, and tighter tracking, we saw stronger CPC and conversion performance, turning LOOP’s values-led story into measurable marketing outcomes.
Partnered with a holistic pediatric lifestyle medicine practice to define their positioning, build a modern, human brand, and launch a content-driven website that supports growth and credibility.
Helped launch an advocacy campaign for APPrO with an interactive Webflow site and paid ads that showcase Ontario’s clean grid as a key climate and economic advantage.
