Reset Pediatrics is a holistic pediatric lifestyle medicine practice founded by Dr. Rikin Patel, rooted in the six pillars of lifestyle medicine and focused on helping families make sustainable, healthy changes.
I began by leading a brand workshop with Dr. Patel to clarify the practice’s audience, positioning, and core message. Together, we crafted a clear brand statement and narrative that reflected both clinical rigor and genuine warmth—a modern, human identity that feels reassuring to parents and engaging for families.
From this foundation, we designed a visual identity system inspired by the six pillars of lifestyle medicine, and applied it across a robust, future-ready website. The site is structured to support ongoing content creation—articles, resources, and education—positioning Reset Pediatrics as a thought leader while also strengthening their SEO and discoverability.
Beyond digital, I also designed physical marketing materials for in-person events, helping build trust and recognition in the community. I continue to support Reset Pediatrics as they grow, adapting the brand and digital presence to evolving social media, patient expectations, and business needs.
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