The Cariboo Gold Project is a next generation mining initiative built on a simple belief: it is possible to create jobs and economic opportunity while investing in the long term future of local communities and Indigenous partners. It is more than a mine, it is positioned as a legacy project for the Cariboo region.
I was responsible for envisioning their digital presence and translating it into a modern Webflow site. Working within existing brand guidelines, I used their visual assets in a more contemporary way to create a look and feel that feels credible, approachable, and forward looking. The site was structured so the team can easily post jobs, share project updates, add events, and publish news and FAQs without relying heavily on developers.
Beyond the website, I also supported the broader communications ecosystem. I helped revamp the project newsletter, refreshed social media assets, and designed out-of-home bus shelter ads to keep messaging consistent across channels. Together, these touchpoints help Cariboo Gold communicate transparently and build trust with residents and partners.
Rebranded a long-standing recruiting firm with a modern visual identity and clear voice that helps them stand out in today’s talent market.
Helped brand and launch an advocacy campaign website and social ads that educate Canadians on grain farmers’ challenges and drive meaningful government focused action.
