Vedic Roots is a licensed Montessori childcare, preschool, and elementary school in Toronto that blends contemporary education with time-tested Vedic wisdom, nourishing the body, mind, and spirit.
I’ve been involved since day zero as part of the founding think tank, helping shape the school’s identity, positioning, and name. From there, I developed the initial brand, visual language, tone, and storytelling. I brought it to life through a Webflow website, signage, and ongoing digital assets.
The website was designed not just as a brochure, but as an operational tool. We built robust flows to manage growing waitlist demand, streamline camp registrations, and reduce friction for busy parents through clear information architecture and custom workflows.
As Vedic Roots has expanded to multiple locations, I’ve continued to evolve the brand system so it stays consistent yet flexible across campuses and programs. I also design community-focused merch that helps build pride and connection among parents, students, and staff.
Today, I remain an integral part of Vedic Roots’ marketing and brand development, supporting strategy, campaigns, and digital experience as the school continues to grow.
Provided strategy, identity, and a Webflow lead-gen site—for a child-focused ABA therapy practice built to support families through a challenging phase with warmth and clarity.
Helped migrate and scale a fast-growing Canadian digital health brand onto Webflow with a robust, client-first design system powering marketing pages and paid campaigns.
